AMITA designs the future

What is management?
It is a promise — staked on our pride.
On June 23, 2026, as the AMITA Group marks the 20th anniversary of its public listing, we offer our heartfelt gratitude to every one of our stakeholders. And we make this declaration.

Our reason for being is to protect the dignity of living systems.

To build a society in which both people and nature can continue to live with dignity. That is AMITA's mission.
This is not a corporate ideal to be framed and hung on a wall. It is a promise that must be implemented as a business and proven through results. To honor that promise, there is something we must first reexamine.

What kind of society are we living in today?

Originally, "society" existed within an ecosystem. Within society lay "human life," within life lay "daily living," and within daily living lay "the economy." The Japanese word for economy, keizai, is a contraction of keisei-saimin — "to govern the world and relieve the suffering of its people." The economy was a means to support a rich way of life. It was never an end in itself.
But in postwar Japan, as people worked tirelessly for the prosperity of themselves and their families, this order was somewhere reversed. We slipped into a malfunctioning logic — "society for the sake of a prosperous economy," and "human life for the sake of society."

This inversion has made people feel valued only while they meet society's expectations. Those who fit the standard have value; those who do not lose their place. Competition and division have advanced. Anxiety and loneliness have filled our society.

And what did this bring us to? In Japan, since the year 2000, the leading cause of death among young people has been suicide. For 25 years, this has not changed. And in many of these cases, the reasons behind these tragic losses go unnoticed by anyone.
In a society we call prosperous, how indifferent have we become?
In a country where young people cannot hold hope, can we truly build a sustainable future?

Now that I have come to know this, I cannot look away. That is the honest feeling of someone entrusted with leading a company called AMITA.

Let me say it plainly.
Human beings were not born to be lonely.

A society that breeds loneliness is not healthy. It is a design flaw.
We will transform it. An economy and a politics that govern through anxiety. A social structure premised on division.
And we will build something new — a society driven by the energy of hope.

The future AMITA seeks is clear.
Just as nature maintains its harmony through the mutual support of imperfect lives, each of us — precisely because we are incomplete, precisely because we lack something — connects with others. Each individual act of connection forms a network. That network nurtures a sound economy. And that economy supports a rich society.
Life is not a cost borne for the economy. Life is capital that creates value.
This is why every management decision rests on two absolute conditions:
・We will only conduct business that increases natural and relational capital.
・We will never conduct a business that damages the dignity of living systems — no matter how profitable it might be.

This is not an ideal, but a promise.

Time is running out. If we cannot rewrite our social systems by 2030, the damage to our ecosystems will pass into territory beyond our power to restore.

Small acts of goodwill are no longer enough. Partial, incremental improvements no longer carry meaning.

What we need now is to rewrite the operating system of society itself: the foundational systems on which our society runs.

The first industrial revolution unearthed underground resources and built an industrial society. But at the same time, it breached the planetary boundaries.

What, then, is the next source of value?

It is not underground resources. It is not outer space. It is the heart of each of us.

The will to act for someone else. The wish to improve one's community. The longing to connect. This movement of the heart, which no one has yet turned into economic value, is the resource of the next era. The industry that draws it out is what we call Mindustry (from 'mind' and 'industry'): the industry of the heart.

Here, let me answer one question.

Why does something invisible — the heart — become value?

Everything begins with a small act of will from someone. A wish to move for another. A wish to make this town better. That will is the source of every value.

But will alone does not become value. Will takes shape only when it meets a problem in the world. Waste, isolation, aging population — what we have long dismissed as "wicked problems" are, seen differently, the very materials that turn will into value.

The trouble is that when this will meets a problem in the world, more often than not the two pass each other by and vanish. What stands between them, and turns will into reliable value, is a mechanism. That mechanism is AMITA.

Take, for example, the sorting of household waste. At first glance, it is a mere chore. But within that act lies the will of people who care about their community and their environment. Across Japan, AMITA operates community hubs that use this act of "bringing in used materials for disposal" as a point of entry.

The single step of stopping by with one's recyclables becomes an occasion to meet others. People who were alone find a place to belong. Isolation loosens. Materials, and feelings, begin to circulate through the community. What was once a wicked problem — waste — is transformed into the very starting point that connects people, and even sets the local economy in motion.

Here lies hope. Will is inexhaustible. And the greater the challenge, the greater the value that can be drawn from it. The places where society's pain runs deepest are precisely where the greatest value lies dormant.

When Mindustry, the industry of the heart, is implemented in this way, a chain reaction begins in society.

When daily life changes, products change.
When products change, companies change.
When companies change, industries change.
When industries change, society changes.
When society changes, values change.
When values change, daily life changes again.

When this cycle begins to turn, an ecosystem society takes shape — a society in which people and nature, communities and economies, regenerate together. People discover their role only through their connection with others. And when, within a web rewoven by hope, they recover a certain place and a certain role, something takes root in their hearts. That is pride.

This is social innovation. Not as a philosophy, as a business model.

That is why I say it with conviction:
From philosophy to implementation.

The foundation has been laid. What remains is action.

Twenty years since our public listing, walking together with every one of our stakeholders — it is because of this journey that we can make this declaration today. Five years remain until 2030. The decisive stage starts now.

<Our Final Declaration>
The AMITA Group declares:
To advance the lasting peace of humanity and the resolution of the global environmental crisis as a single, indivisible task, we will implement Mindustry—the industry of the heart—as a new industrial revolution that rewrites the operating system of society.

Move forward, hope. Bind us, pride.
The AMITA Group will keep its promise.

June 2026
KUMANO Eisuke
Chairman and Chief Visionary Officer AMITA HOLDINGS CO., LTD.