Corporate Identity

Where the company name
and logo come from

The name AMITA is derived from the Sanskrit words "amitayus" (infinite life) and "amitabha" (infinite light), both of which are associated with our aspiration to achieve a sustainable society.

The reddish brown used for the AMITA logo design is Indian red. The Indian red color comes from iron oxide commonly found in Earth's crust and is also the color of human blood. Earth's crust represents natural capital, and human blood represents life, or relational capital.

Our corporate emblem "Colors"

This emblem symbolizes a human profile composed of nine tiles of colors and signifies AMITA's purpose.

●At AMITA, every employee expresses their colors (individuality) while uniting to work toward a common goal as a team with a single face (unity).

●AMITA coordinates various resources and industries to discern the best mix as part of its efforts to establish a value chain that makes the most of the colors (distinctive characteristics) of clients, communities, and natural capital.

Our corporate message:
What is Value?

Every AMITA employee always asks themselves at work: "What value can we create and offer in our business and services to build a society that values personal and community relationships, rather than financial or material affluence?"

Our corporate culture:
A team of ordinary people can do something extraordinary.

We are a team of like-minded individuals committed to achieving a sustainable society.

Individually, each of us may be insignificant, but collectively we can make a difference.

We believe that a team of like-minded individuals who cherish others' happiness and hope for a better future can create boundless value.

Code of Conduct

The AMITA Group enhances and increases natural and relational capital so that the children of the future can live in dignity.

The AMITA Group's Code of Conduct

1.即対応Act fast	We never hesitate to do the right thing for a fast-changing society and manage risks as soon as they emerge.
2.良関係Have good relationships with other people	We act in the best interests of other people and build better relationships with them.
3.皆師匠Learn from everything around us	We are humble and learn life lessons from other people, society, and nature.
4.顧客創出Find and retain customers	Business is about finding and retaining customers. We serve customers today better than we did yesterday, and will serve them even better tomorrow.
5.浪費追放Waste nothing	We do not waste money, time, or other resources, but use them wisely.
6.仲間創造Work with other people	We work with business partners and gain wide-ranging knowledge to be successful in business. Earn the trust of society to solicit support and cooperation from others.
7.三行排除Demonstrate integrity	Being lazy is not the same as taking time off from work. We condemn the lazy practice of advocating unearned income. We condemn the unfair practice of misleading customers and coworkers by taking advantage of their weaknesses or abusing authority over them. We condemn the hypocritical and emotionally corrupt practice of acting out of vanity or selfishness.

AMITA's 10 Points of Sustainable Solutions

The AMITA Group upholds the following 10 points when serving customers and communities in an effort to achieve a sustainable society.

A M I T A's
10 Points of Sustainable Solutions
- The future is something you can create -

A pie-in-the-sky proposal is not worth the paper it is written on.
AMITA is a "Do tank" that assists clients at every step of the entire process--ranging from defining a vision and devising a plan through to implementing that plan.
These 10 points represent the foundation of our commitment to how we serve customers and communities.

1. Listen to what customers, communities, and the public at large are looking for
It is our job to deliver everything they are looking for.
2. Learn from the natural ecosystem
Incremental accumulation of uncertainties and variables amounts to certainties and invariables in the end.
3. Relate to customers
We share goals with customers and are straightforward in what we say and do for them.

4. Follow through with plans that we make
We are a "Do tank" that goes beyond a think tank.
5. Look at the true nature of things
Ask not "What do we do?" but ask "Why do we do it?"
Ask not "What's the problem?" but ask "What do we want it to be?"

6. Wisdom alone does not make things happen
We are driven by a sense of togetherness, passion, and fun-loving spirit.
7. Think outside conventions and norms
We think flexibly and act thoughtfully.
8. Work hard and think hard
We leave no stone unturned and get our hands dirty.

9. Impose no limits on what we do
When you think you are done, you are only halfway done.
10. Believe in ourselves and the people around us
We believe in what life can offer in pursuit of a brighter future.

AMITA's
10 Points of Sustainable Solutions
－ The future is something you can create －

1. Listen to what customers, communities, and the public at large are looking for
It is our job to deliver everything they are looking for.
2. Learn from the natural ecosystem
Incremental accumulation of uncertainties and variables amounts to certainties and invariables in the end.
3. Relate to customers
We share goals with customers and are straightforward in what we say and do for them.
4. Follow through with plans that we make
We are a "Do tank" that goes beyond a think tank.
5. Look at the true nature of things
Ask not "What do we do?" but ask "Why do we do it?"
Ask not "What's the problem?" but ask "What do we want it to be?"
6. Wisdom alone does not make things happen
We are driven by a sense of togetherness, passion, and fun-loving spirit.
7. Think outside conventions and norms
We think flexibly and act thoughtfully.
8. Work hard and think hard
We leave no stone unturned and get our hands dirty.
9. Impose no limits on what we do
When you think you are done, you are only halfway done.
10. Believe in ourselves and the people around us
We believe in what life can offer in pursuit of a brighter future.

Where the company name and logo come from

Our corporate emblem "Colors"

Our corporate message: What is Value?

Our corporate culture: A team of ordinary people can do something extraordinary.